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Sparkle & Shout

An Activation Agency from

The Booster Club & SLB Consulting

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We connect brands with people and partners to educate, delight and create raving fans through sampling & events.

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We're dedicated to helping you shine & invite raving fans into a powerful brand community.


3 WAYS WE help BRANDS Educate, Engage & GET ACESS

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EDUCATE

Your brand can give people a huge advantage. With a few juicy details, we help consumers TRY, BUY, and fall in LOVE!

ENGAGE

Today, you can't just hand out product... you must entertain and start a conversation that you can continue online and in store.

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ACCESS

Go behind closed doors and access dream consumers & premier events. Your story is waiting to be shared.

YOUR DREAM TEAM FOR RESULTS


BUILD YOUR TEAM

We help brands find, hire, train and manage world class ​ambassador, demo, sales and sampling programs.


Whether it's a Mom Squad, Collegiate programs, Athlete ​Ambassadors or Social Sellers -- your brand will grow ​exponentially with the power of your own Ambassador Program.


Access the same playbook that Red Bull, bare Snacks and GoGo ​squeeZ use to go beyond algorithms and leverage human power ​to deliver authentic touchpoints & new loyal customers.


  • Custom Ambassador Playbook - local, digital or sales
  • Recruiting - Find and engage your dream team
  • Onboarding / Training - Set your team up for Success
  • Management - Day to Day
  • Measure - Set up your program to guarantee success.
  • The Important but not so fun Stuff - Job Descriptions, Legal, ​Budgets, Payments, Reports, Logistics, Technology
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CUSTOM PROGRAM MANAGEMENT for events & PARTNERSHIPS

DONE FOR YOU

From Marketing Strategy to Online & Offline execution - our commitment is a first class brand experience.


Our team is an extension of your team. Sponsorships and Partnerships, PR stunts, Trade Shows, Events, Team Meetings & Custom Programs. Sit back and focus on getting your sales and marketing results - we'll handle every detail, and celebrate your wins with you!


  • Custom Field Marketing Programs
  • Market Launch
  • Retail Support
  • Sponsorship Activation
  • Trade Shows
  • Campaigns
  • Team Management
  • The Important but not so fun Stuff - Contracts, Permits, Reporting, Staffing, Payments, Logistics


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We bring the experience to add to your team.

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ExperIENCE

We've been there, and we know Scale. Eliminate the guesswork and access over 40 years of experience building teams were & crafting consumer touchpoints.

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Proven Systems

We've taken from the best to crack the code for impactful brand ambassador and sampling programs. We'll help your brand become a household name.

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Flexibility

We know opportunity knocks, and our team is ready to answer. With easy engagements and turn key offerings, we can adjust to your changing needs. Yes!

It's time to get back out there!


Get Started in 3 easy steps:


Step 1

Let's get to know you and learn what makes your brand stand out!


Schedule your free intro call to learn more about how your brand can engage consumers.


Step 2

We'll get our team together & create a game plan for your brand.

Bring your team and we'll share our big ideas for your amazing brand!


Step 3

Review your custom game plan, select the level of support you want & we'll be activating in a few weeks!


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DONE FOR YOU SAMPLING


ACCESS OUR NETWORK

We help brands access a network of events where your dream consumer is at work and at play.


You don't have to build a team to reach your dream consumer and support your customers. Our network of ambassadors & sampling partners will give you exclusive access!


  • Races, Runs, Triathlons
  • Charity
  • Family
  • Fitness & Sports
  • Boutique Retail
  • Arts & Music
  • Collegiate
  • Workplace
  • Hospitality & Travel
  • The Important but not so fun Stuff - Negotiations, Contracts, Permits, Reporting, Emails & Data, Payments, Logistics